Your first sales hire will fail before they start.
If your sales process lives in your head, you’re not ready to hire. You’re ready to document.
In this video Darren explains why every first salesperson fails, what to build before you advertise the role, and the 90-day plan that gives them a real chance of succeeding. Watch: Your First Sales Hire Will Fail (It’s Not Their Fault)
In this video you’ll learn:
- Why the problem is never the salesperson
- The right first hire under £3M turnover and why it isn’t a closer
- The systems your PSA needs before anyone can sell into it
- What the first 90 days should actually look like
If this hit a nerve…
Option 1: Ready to build a sales process that works without you?
Download the free October pack. Pipeline register, service profit planner and the MSP sales playbook. This has everything you need to build the structure before you make the hire.
Option 2: Get a Maturity Audit
We’ll look at your sales data, pipeline structure and PSA setup and show you exactly what’s missing. Start here.
Prefer audio?
– Listen on Spotify
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If you want to learn even more around MSP sales, you can watch our podcast on YouTube.
Get Your MSP Sales System Pack
- Pipeline Register & Forecast Workbook
Every live opportunity on one list, weighted by stage, with stale deals flagged. - Service Profit Planner
What a client is worth over five years, and how many calls it takes to win one. - What Every MSP Gets Wrong About Sales
The playbook on who to hire first, and when to add account management.
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Transcript - AI, Automation & Building a Better MSP
Most MSPs are racing towards AI before fixing the fundamentals.
AI is everywhere right now. Every vendor is talking about it, every platform is adding it, and every MSP is wondering if they’re falling behind.
But before you invest in another AI tool, ask yourself one question…
What problem are you actually trying to solve?
Too many MSPs chase AI without fixing the things it depends on: poor data, inconsistent processes and underused automation. The result? More complexity, not more efficiency.
Before AI can deliver real value, you need the right foundations.
Get More from the Tools You Already Own
Most MSPs only use a fraction of the automation available in their PSA and RMM.
Before buying something new, maximise what’s already there. Build consistent workflows, improve your service desk processes and make sure your data is clean enough for AI to learn from.
AI is an enhancement, not a replacement for good operations.
AI Should Support Your Team, Not Replace It
Despite the headlines, customers still want to speak to people.
The biggest opportunity isn’t replacing your service desk. It’s giving your engineers better information, faster.
From ticket summaries and smarter triage to drafting customer responses and surfacing previous resolutions, AI helps your team work more efficiently while keeping the human experience customers expect.
Automation First. AI Second.
Think of automation as the foundation and AI as the layer on top.
Get your workflows, statuses, processes and data right first. Then use AI to summarise, personalise and accelerate what already works.
That’s where MSPs see real results.