In January, you said this year would be different. It's September.
We hear this all the time:
“My agency’s going to sort my revenue out.”
“AI’s just making the team more efficient.”
“Offshore didn’t work last time, so it’s not for us.”
Nobody wants to say the truth out loud:
Most MSPs will read this, nod, and do nothing.
Then it hits you.
You’ve got no target client profile, an unauthorised AI tool draining your margin, and a delivery model you never built for.
This hub isn’t another thing to read.
It’s three things to actually do.
→ Pick 2 steps
→ Block 60 minutes
→ Move your MSP forward
A fresh hub replaces this one in October, so whatever you don’t act on this month is gone.
So is the excuse that you’ll “get to it eventually.”
Step 1 - Watch the September MSP Roundup
Darren covers the 3 things your MSP needs to fix this month:
- Why switching on your marketing won’t work until your foundations are built
- Why shadow AI could be costing you more than it’s saving
- 3 moves to stop offshore and delivery model changes blowing up in your face and throwing you off course
Action for September:
- Watch the video
- Check your LinkedIn SSI score and write down where you land
- Block time this week to act on it
Step 2 - Check your Operational Maturity
MSPs bleed growth when they don’t know where the gaps are hiding out. This guide gives you the checks.
- Maturity score across all 5 functional areas of your business
- Clarity of where you’re strong and where you’re behind
- Building your MSP with intention, or just hoping it works out?
Action for September:
- Download the guide
- Score yourself against the five functional areas
- Check your MSP’s maturity score and where the gap sits
Step 3 - Watch This MSP Quit Marketing Right Before It Would've Worked
Dave Sutton has seen many MSPs with no funnel, no consistent story and zero patience to let marketing work. He breaks it down:
- Why 99% of the MSPs he speaks to don’t have a repeatable pipeline
- Why referrals will eventually run out
- What it really takes to build brand awareness from a cold start
Action for August:
- Watch the episode
- Write down what part of your role isn’t actually yours
- Have the conversation about handing it off
Step 4 - Get your September events booked
- Most MSPs turn up, collect lanyards, learn nothing
- That’s wasted time and wasted budget
- Go in with a plan and you’ll get something out of it
Action for September:
- Pick 2 events
- Decide what success looks like before you go
- Book the follow-up time before you leave
Step 5 - Turn this month’s ideas into a 90‑day plan
Most MSPs will read this, nod, and carry on as they are.
If you want September to be the month something actually changes, book a Systems Audit and we’ll turn this month’s ideas into a 90-day plan you can stick to.
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