Still doing tickets at 9pm? Your margin’s paying for it.
If you’re still the one fixing tickets, you’re not running your service desk. It’s running you.
In this video Darren explains why you need to get out of the queue, the 3 numbers that show how your desk is really doing, and why another engineer won’t fix a margin problem. Watch: The MSP service desk dashboard that fixes your margin
In this video you’ll learn:
- Why doing tickets yourself holds your team back
- The only 3 numbers your dashboard needs: active tickets, action required and kill rate
- How colour-coding tells your team when to act and when to come to you
- Why you shouldn’t hire until your margin says so
If this hit a nerve…
Option 1: Ready to build a service desk that runs without you?
Download the free November pack: the escalation baseline, escalation path and daily queue check, and escalation matrix and weekly report. It’s everything you need to give every ticket an owner, a path and a time limit.
Option 2: Get a Maturity Audit
We’ll look at your PSA data, from ticket compliance to SLAs, and show you exactly what’s missing. Start here.
If you want to learn more about running your service desk, you can watch our podcast with Michelle Coombs on YouTube.
Get Your MSP Sales System Pack
- Pipeline Register & Forecast Workbook
Every live opportunity on one list, weighted by stage, with stale deals flagged. - Service Profit Planner
What a client is worth over five years, and how many calls it takes to win one. - What Every MSP Gets Wrong About Sales
The playbook on who to hire first, and when to add account management.
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Transcript - AI, Automation & Building a Better MSP
Most MSPs are racing towards AI before fixing the fundamentals.
AI is everywhere right now. Every vendor is talking about it, every platform is adding it, and every MSP is wondering if they’re falling behind.
But before you invest in another AI tool, ask yourself one question…
What problem are you actually trying to solve?
Too many MSPs chase AI without fixing the things it depends on: poor data, inconsistent processes and underused automation. The result? More complexity, not more efficiency.
Before AI can deliver real value, you need the right foundations.
Get More from the Tools You Already Own
Most MSPs only use a fraction of the automation available in their PSA and RMM.
Before buying something new, maximise what’s already there. Build consistent workflows, improve your service desk processes and make sure your data is clean enough for AI to learn from.
AI is an enhancement, not a replacement for good operations.
AI Should Support Your Team, Not Replace It
Despite the headlines, customers still want to speak to people.
The biggest opportunity isn’t replacing your service desk. It’s giving your engineers better information, faster.
From ticket summaries and smarter triage to drafting customer responses and surfacing previous resolutions, AI helps your team work more efficiently while keeping the human experience customers expect.
Automation First. AI Second.
Think of automation as the foundation and AI as the layer on top.
Get your workflows, statuses, processes and data right first. Then use AI to summarise, personalise and accelerate what already works.
That’s where MSPs see real results.