Why Most MSPs Fail at Marketing
(And How to Fix It)
Why Most MSPs Fail at Marketing (And How to Fix It)
– scaleUP Podcast Ep.9
Most MSPs treat marketing like a nice-to-have.
They hire someone junior, throw a few posts out, and wonder why the leads don’t come.
In this episode of scaleUP, Darren and Mit sit down with Steph Hackney, Channel Marketing Manager at OpenText, to call out the biggest issues MSPs face and what to do instead.
We talk:
- Why word-of-mouth isn’t a strategy
- How to build a real marketing rhythm
- MDF funds (and why 60% of them go unclaimed)
- What actually works at events and on LinkedIn
- Why giving up after 3 months is your real problem
If you’re still winging it with LinkedIn posts and cold webinars, this will show you what real MSP marketing actually looks like.
To learn more about HaloPSA, check out their website for more information.
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