Is Your MSP Really Worth What You Think?

20 Years of Marketing Advice in 35 Minutes

– scaleUP Podcast Ep.15

In this episode of scaleUP, we’re joined by Paul Green, founder of the MSP Marketing Edge.

Paul’s been doing marketing for more than 20 years. First in radio, then running his own agency, and for the last decade helping hundreds of MSPs across the world fix their marketing.

He’s helped more than 700 MSPs stop wasting time on bad marketing and start building systems that actually generate clients. How Paul Got Here:

  • 2000s: Radio presenter & journalist. Learned how to grab attention.
  • 2010: Built and scaled a marketing agency for vets, dentists & opticians.
  • 2016: Sold it and moved into the MSP world.
  • 2024: Runs the MSP Marketing Edge, serving 700+ MSPs globally.

Most MSPs don’t have a marketing problem. They have a discipline problem.

This episode breaks that open.

To learn more about HaloPSA, check out their website for more information.

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