From Admin Assistant to COO: How Tara Helped Build ImmyBot

Buying tools doesn’t mean you’re running a better MSP. 

Most MSP owners come back from events with three new subscriptions and zero implementation plan.  

The tools sit there.  

The team ignores them.  

And six months later, nothing has changed except the invoice. 

Tara Rummer built Immense Networks from a break-fix shop to nearly $8M ARR, worked every role in the company, became COO, and helped launch ImmyBot. 

She’s sat in enough MSPs to know what separates the ones that scale from the ones that stall. 

The answer isn’t more tools. It’s knowing your numbers, building real trust in your team, and asking one honest question before you change anything: 

Is the juice worth the squeeze?